Many artists create purely for the sake of self-expression. Others choose to gather their best pieces and sell them to an audience. The two choices involve different skills. Interaction with followers is important for success in professional art.
Artists hoping to make money with their work should learn some aspects of a business. From managing money to investing in materials, no choice is insignificant. Advertising is perhaps the most important choice to make if you want success. Promotion of your work helps you to find customers online.
The Internet provides different ways for artists to connect with potential buyers. Some advertising tools that are known to help include:
Keep a Blog
Blogs allow artists to make connections with their targeted audience. They can be used to track progress, ask for feedback, and learn what followers are looking for in art. Keep your blog simple but informative. Reply to comments, promote other creators, and provide glimpses of your life behind the scenes.
Post in Forums
Interaction with your targeted audience is crucial if you want to have success as a professional artist. Meet people who would be interested in your work by weighing in on discussions, giving advice when consulted, and making friends. A few minutes on the right forum will prove handy when you need help starting a business.
Publish Free eBooks
eBooks with useful information are great ways to show your expertise on a subject. If you have a blog, offer the eBook as a gift for curious visitors. It can also be used as a hook to attract newsletter subscribers. A few pages of well-written advice can win customers who are loyal to your brand.
Professional artists do not find their success immediately. It takes time and patience to attract customers and sell your work. Don’t try to do everything at once! This will drain you of the energy needed to create, and you won’t be able to form a marketing strategy. Instead, try one method at a time; soon, you will learn what works for you.